I was on stage at Bafta last week with Dave Droga. He’d put together a line-up of me, John Hegarty and Dave Trott to talk about bravery.
Although what a bunch of over-paid people who sit in glass offices making decisions about whether a singing tomato is better than a piano-playing mongoose know about true bravery is debatable.
Read more on Afta Bafta…
I know Rory has been banging on about this for ages.
But I found myself thinking about Daniel Kahneman’s stuff the other day. Because I think there’s further work to be done on how people respond to commercial messaging.
Read more on Logically, I’m on the side of emotion…
Out of all the myriad aspects of my portfolio life – consulting at the top level, guiding agencies to winning huge chunks of new business, being with Decoded on its fascinating journey, putting out the bins, picking fluff from my belly button – one of my favourites is running creative workshops.
Read more on The problem with creative people…
It’s not often that I greet the front page of Campaign with a whoop of joy.
Normally the news is pretty miserable, as accounts move around as urgently as a small ugly guy at an orgy.
Read more on Advertising will eat itself…
I was talking to a bunch of students at the SCA last week about the need for them to fight for great work, when one of them punched me in the face.
Read more on A ragbag of students and strikers…
Advertising being a tricky business to keep on top of, I’m usually on the lookout for some tips to guide me through the months ahead. That’s why I always keep hold of Campaign’s Annual Review issue, which costs a whopping £8.95 and comes out in December, containing innumerable lists of industry excellence.
Read more on The phew we got through January blues….
It was back in the early 1990s (which, for my younger readers, was just after the Biblical Flood and just before the Italian Renaissance) when I had an epiphanic encounter with three obese people in a lift.
Read more on Aha (as Alan Partridge used to say)….
The immediate answer would seem to be, very little.
In fact quite probably, Buddha all.
It’s rather like the old Monty Python sketch where Graham Chapman as a charity collector goes in to see John Cleese as a City businessman. Cleese as the businessman is completely confused by the notion that he should give his money away, and expect nothing in return. He ponders over this concept, trying to look at it from all angles, but he can’t see the logic in it at all.
Read more on What can Buddhism teach the average adman ?…
Losing a pitch is incredibly easy.
Because, overwhelmed by the talents and enthusiasm of four usually very good agencies, and having narrowed the brief down to an ice-hockey-sized goal – the clients will often whittle down the final list by any means possible.
Read more on How to lose a pitch…
Advertising is a young person’s industry because only young people are naive enough to think it could work.
That’s how it seems to me sometimes. But I guess there is some value in having senior members of agencies to talk to - because those people have “seen every problem already”.
Read more on The advantages of being old and not knowing Jack Shit…